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The DMA on “Do Not Mail” Legislation at the 2008 ACCM Conference  Bryan Yeager interviews Jerry Cerasale, Senior Vice President of Government Affairs for the Direct Marketing Association at the 2008 Annual Conference for Catalog and Multichannel Merchants (ACCM). Topics include the current state of state and federal “Do Not Mail” legislation, as well as some of the initiatives that the DMA is taking in order to curb legislation and reduce junk mail.
Run Time: 11 Minutes 14 Seconds
Presented By: Bryan Yeager
Recording Date: May 21, 2008
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